Divicious Deli & Coffee Shop, located in the heart of Lakeland, blends New York-style deli fare with vibrant Cuban flavors. Founded by Yohansi Santana, this restaurant offers a cozy and welcoming spot with high-quality food and drinks, bringing a taste of Cuban culture to the community.
PROBLEM
Divicious Deli & Coffee Shop needed a way to effectively showcase its brand and menu options to a wider audience. Without a dedicated website, the deli struggled to reach potential customers, communicate its distinct offerings, and share its vibrant atmosphere with the Lakeland community. The absence of an online presence limited their ability to attract new visitors, promote special items, and provide essential information, such as location, hours, and menu details. To grow their customer base and strengthen its brand identity, Divicious Deli required a comprehensive and visually appealing website that could effectively represent its unique culinary experience and connect with both locals and visitors alike.
MY ROLE
To solve the problem, I designed a website to showcase their brand and menu. The website was crafted to reflect the deli's unique blend of New York and Cuban flavors while ensuring a user-friendly experience. Key UX design components I focused on in this design were;
Users can easily find menu options, location details, and hours of operation.
Ensured a seamless experience across all devices, whether on mobile or desktop.
Encouraging users to visit, order, or learn more about the deli.
A visually engaging and easy-to-read menu layout.
This website enhances Divicious Deli's online presence, helping them connect with the Lakeland community and attract new customers.
UX DESIGN PROCESS
User Research
Design
Prototyping
User Testing
Iteration
Launch and Monitoring
SCOPE
Website Design